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  Diedrich Manufacturing, Inc. - coffee roasters - Technical Support  
     
   
     
  The value of Diedrich's Automation!

The value of automation is tremendous but does depend upon your business model. Typically, we hear 2 extremely different perspectives:

One - is from the Artisan RoastMaster that indicates that it is “…his skill set and experience that produces the exquisite roast profile” – Many of these RoastMasters are in a small wholesale warehouse setting with very limited coffee varietal offerings. These types typically choose the manual roaster.

Two – the other type usually responds from a different perspective. Although they agree with the Artisan RoastMaster that profile development is extremely important, they also are in this business to make money and optimizing efficiencies gets them to that point much quicker. Many times these people are multi-taskers performing other things in their business besides just roasting. So, they either hire a consultant to create these profiles for their coffees and then store them in the Diedrich Automation to recall each profile for production as demand occurs, OR, they learn the craft, create their profiles themselves and then store the profiles themselves in the automation. This allows the RoastMaster or owner to train a less expensive employee to perform this “recalling of the profile and roast” through the automation so that he/she can perform other tasks throughout the business and not be “tied to the roaster” while still periodically monitoring quality. In addition, it provides consistency in the product you’re offering, whether it’s your unique blends, private labeling or single varietals offered in your café. The bottom-line, Automation is a cheap employee, with a higher return on your investment and has less margin for error.

So, in summation, it is a mis-conception that automation replaces the RoastMaster as that is not its intention. It is a tool to enhance the RoastMaster's experience and allow him/her to hone their skills while recording specific nuances unique to their style and allow them to duplicate their cup quality results.
 
   
 
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